OPTION 1: Online and In Person Workshops and Masterminds:

“6 Steps to Selling to Grocery Chain-Stores:

A Successful Broker’s Little Black Book of Secrets”

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1. Assessing proper retail decision makers for your category.

2. Attaining decision maker contact points for chain stores.

3. Designing introductory emails and phone call key sales points - what buyers want to see and what gets their attention.

4. Design and execution of your buyer intro phone call.

5. Handling buyer objections.

6. Planning and execution for the optimal buyer new item presentation meeting - negotiating a mutually beneficial placement deal.

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OPTION 2: TAILORED PROGRAMS – Tailored Individually to your Company/Brand/Sales Staff and Broker Support with Optional 3 Month Ongoing Training

Expanded next level in depth training

Working individually with your brand and sales staff

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• Autopsy of your Brand and Products.

• Fine tuning and mapping your US market niche and ideal target retail customer.

• Category merchandising choices.

• Brand market penetration strategy and outline of your growth goals (2023 - 2026).

• Packaging and Pricing Examination–Calculating margins.

• Fluency in making an offer to Buyers.

• Autopsy and tweaking of your Sell Sheets/Presentation Deck/One Pager/ Review of your Website and social media.

• Tailoring your Buyer Offers: Placement/TPRs/Add $/Marketing/Demos & Shipper Programs.

• Connecting the dots and working with distributor sales teams to activate retailers; specifically KeHE/UNFI/ DSDs.

• Certifications examination – current and future.

• Understanding Buyer communication; in depth look at all levels of industry personnel we work with and how to interact optimally.

• Strategies for growth and support for future and existing accounts